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Directory
Directories are compiled lists of sites, categorized and organized
by topic. Each directory listing contains short, descriptive
information about the site. Unlike spidering search engines (like
Google), directories are compiled by human editors who approve
listings. The human-involved process obtaining directories listings
is far different than with obtaining listings in spider-built search
indexes or paid search-advertising engines. In some cases, pay for
inclusion is offered for expedited listings in directories such as
Yahoo! and LookSmart. The Open Directory Project, on the other hand,
is meant to always be free. Strong directory listings are an
excellent way your company can increase its link popularity and its
Google PageRank. However, a poorly written listing that is submitted
to Yahoo! (and subsequently edited or run with ineffective writing
or keyword research) can negatively influence a search marketing
campaign.
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www.eastsuburbanortho.com adopte |
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Pour l'hébergement de leur site web. Date Created: Wed Jul 16 16:45:57 2008
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Description tag
The description tag is Meta data that appears if you right click
your mouse and click "View Source" on any Web page. This data is
written like a marketing statement and should clearly communicate
the purpose of the page. Ideally, the description tag should be
around 170 characters (with spaces). Depending on the engine,
additional characters over 170 may be truncated. The description is
visible on the SERP with engines that support this tag (some search
engines, like Google, use a copy snippet for the description). For
instance, the description tag for this page appears like this: <meta
name="description" content="Learn the SEO lingo! This search engine
optimization glossary will take the scary out of SEM-speak. Need
more help? Contact SuccessWorks today for personalized
assistance.">(This description has 173 characters, including spaces.)
Keywords tag
The keywords tag is Meta data that appears if you right click your
mouse and click "View Source" on any Web page. Although this tag is
not supported in many engines (this is not true with some Trusted
Feed campaigns), the keywords tag is a place to highlight your
keyphrases and include misspellings. This data is written like a
marketing statement and should clearly communicate the purpose of
the page. Ideally, the description tag should be no more than 170
characters (with spaces). For instance, the keywords tag for this
page appears like this:<meta name="keywords" content="search engine
optimization, Internet marketing, XML feed, conversion rates,
landing page">
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